Facebook announced its Preferred Marketing Developer (PMD) Program today and Adobe is proud to have been the only partner awarded all four API badges– pages, apps, ads and insights.
Multi-channel advertising technology from Efficient Frontier and Adobe Social contributes support through the Digital Marketing Suite for the Ads API which includes: advanced ad creation, campaign management and reporting capabilities. Adobe is currently the only provider to integrate ‘sponsored story creation’ within the Facebook publishing workflow. We also provide not just large-scale ad buying and ad campaign management on Facebook, but we are also the only PMD to provide automated three-fold ad optimization:
1) Optimize the creative in the ad so the content is the most impactful; 2) Optimize the audience segments that get served the ad ensuring the right eyeballs see it; 3) Optimize bidding using predictive modeling algorithms designed to increase conversions while lowering the cost per click. This three-fold optimization strategy helps you get the biggest bang for your buck.
We're proud to say that Adobe enables cross-channel attribution of social against other digital advertising channels – search and display – because our technology manages all biddable digital ad formats. Adobe is literally helping you intelligently spend your ad dollars where it makes the most sense.
For a complete overview of Adobe’s support for all four of the APIs, please see the post by my colleague, Lawrence Mak, on the Adobe Digital Marketing blog.
-Christine Beury, Marketing Principal - Campaigns
Ad and Social Marketing Solutions, Adobe
